Hi, I’m Virali Parekh – a dedicated Product Manager and digital innovator passionate about creating engaging user experiences. With over 4 years of professional experience, I specialize in driving user engagement, retention, and revenue growth through smart product strategies and innovative digital solutions.

My Journey

I currently lead digital initiatives at A23 Rummy as the Head of Digital Works. In this role, I’ve successfully launched and refined features that have significantly boosted user engagement and conversion rates. For instance, my work on the Leaderboard feature and the redesign of our Tournament Functionality have driven measurable increases in daily active usage and revenue.

Before joining A23 Rummy, I honed my skills as a Solution Analyst with YesGnome at PurpleTalk, contributing to projects like Pool Champs by MPL (which achieved over 1M+ downloads) and Kiddobox—a learning app designed for preschool and kindergarten children. My initiatives in A/B testing, user analytics, and gamification design have been key to enhancing product experiences and overall user satisfaction.

Core Strengths

  • Product Strategy & Lifecycle Management: I oversee product development from ideation through launch and continuous optimization.
  • Data-Driven Decision Making: Leveraging tools like Google Analytics, CleverTap, and Mixpanel, I extract insights to refine user engagement and retention strategies.
  • Innovative Feature Development: From designing engaging LiveOps features to revamping tournament experiences, I bring a creative approach to solving product challenges.
  • Cross-Functional Leadership: I’ve led teams in customer support restructuring, digital operations, and strategic feature rollout to ensure seamless product performance.

Skills & Certifications

I combine a robust technical skill set—including SQL, wireframing, and data analysis—with practical experience in designing user-centric products. My professional toolkit also includes Figma, Trello, Notion, and other industry-standard tools. I hold certifications in areas such as Driving User Retention and Gamification & Behaviour Design, along with formal training in Product Management.

Education

  • MBA in Marketing: Maharaja Krishnakumarsinhji Bhavnagar University, Gujarat (2019)
  • B.E. in Information Technology: Atmiya Institute of Science and Technology, Gujarat (2016)

My journey is driven by a commitment to learning and a passion for crafting digital experiences that resonate with users. Whether it’s launching new features, optimizing existing ones, or reimagining product strategies, I’m always eager to push the boundaries of digital innovation.

Feel free to connect with me on LinkedIn or drop me an email at [email protected] .