Gamification What leads individuals to repeatedly engage in the same activities within games, resulting in prolonged engagement, whereas in other applications, users often end up bored and churn out? Game mechanics drive sustained engagement Gamification, a human-focused design approach, motivates users for long-term engagement by first establishing motivation and then designing the user journey. This contrasts with function-focused design, which assumes users are inherently motivated. Gamified elements such as unlockable features, leaderboards, and reward mechanisms can make a product more entertaining and incentivise user engagement, improving retention metrics. The effectiveness of gamification is evident in games where users repeatedly engage in the same activities, unlike other applications where users may grow bored and discontinue use. ...
Virali Parekh
Hi đź‘‹, I’m Virali — a Product Manager with 5+ years of experience across gaming and edtech. Currently at A23 Rummy, I’ve led impactful features like Leaderboard and PlayPass, boosting engagement and revenue. Previously, I worked on Pool Champs with MPL, where I fine-tuned game mechanics, LiveOps, and reward systems to improve retention and fairness. I’ve also optimized FTUE and monetization in a kids’ learning app, Kiddobox. The fun part? Playing games counts as “product testing” — and yes, it’s serious work 🤫🎮Deconstructing Merge Games
While working at the gaming studio, I was tasked with researching the Merge Genre to evaluate whether we should invest in developing an engine that would allow us to produce multiple similar games. 🔍 Why deconstruction? Before building something new, I needed to understand what already worked. Deconstructing successful games allowed me to peel back the layers—what worked well for them, where they delighted users, and where they fell short. It was the best way to: ...
Facebook Dating App: InstaDate
Exploring the feasibility of Facebook’s entry into the dating app market through a standalone app – InstaDate – including strategy, user behavior, pricing, and success metrics.
JobCulture – PMSchool Challenge Winner #11
📢 Notice: This submission was a fun weekend challenge that earned a winning spot at PMSchool. A small experiment from earlier in my product journey! Problem Statement Text-based job descriptions are often bland and fail to convey the culture or human side of a workplace. JobCulture proposes a video-first platform where companies can better market their roles, team, and values—while job seekers gain deeper insight and connection. What is JobCulture? A video-first job marketplace where: ...
Automate.io - Scaling up Filter Action
đź“Ś Note: Automate.io was acquired by Notion in 2021. This project was a fun little thing I was experimenting with early in my career. Automate.io - Scaling up Filter Action Automate.io is a platform that integrates different cloud apps and automates tasks that removes tedious manual work to create complex workflows for automating sales, marketing, and business processes. I created bot using connected apps like Asana, Slack and Gmail. Screenshot below shows scenario, connecting to Asana with Slack it took multiple steps to add filters for more for than one parameters in Automate.io. ...
GartnerPay
📢 Notice: This project was done during the early phase of my product management journey. Exploring different opportunities at this stage helped me work across a wide range of product verticals—from developer experience and billing automation to onboarding, customer support, and release management. GartnerPay GartnerPay can be payment solution for SaaS businesses. It can provide an end-to-end platform for handling payments and recurring billing, directly integrated into the merchant’s infrastructure. ...