Gamification What leads individuals to repeatedly engage in the same activities within games, resulting in prolonged engagement, whereas in other applications, users often end up bored and churn out? Game mechanics drive sustained engagement Gamification, a human-focused design approach, motivates users for long-term engagement by first establishing motivation and then designing the user journey. This contrasts with function-focused design, which assumes users are inherently motivated. Gamified elements such as unlockable features, leaderboards, and reward mechanisms can make a product more entertaining and incentivise user engagement, improving retention metrics. The effectiveness of gamification is evident in games where users repeatedly engage in the same activities, unlike other applications where users may grow bored and discontinue use. ...
